kwave current

Current situation
The overwhelming success of South Korean dramas, movies, and music served as a major tourist magnet in 2005, mainly from China, the Philippines, Singapore, Malaysia, Japan, Indonesia, Thailand, Vietnam, and Marshall Islands.[4]
After the overwhelming success of the drama Dae Jang Geum in Iran,[5], Iranian national TV's Channel 2 showed a series of programs called Korean Wave introducing Korean culture, and even interviewed Korean star Lee Young Ae[6]. Soon after that, national TV's Channel 3 started showing another Korean drama, Emperor of the Sea denoting the popularity of Korean dramas in Iran. Avid Iranians have also created fansites for both dramas.[7]
Korean male celebrities are now among the highest-paid actors outside Hollywood. According to the South Korean media, Winter Sonata star Bae Yong Joon is now charging $5 million a film, the highest in Asia, not counting Jacky Chan and Jet Li, who received US$14 million for the Chinese film 'Warlords' and more for Hollywood films.[8] At least nine other Korean male stars earn more than $10 million a year.[9]
The best-selling international artist from Korea is BoA due to her popularity in the J-pop market. Other international stars also includes Shinhwa and TVXQ along with Super Junior.
In 2006, South Korean programs on Chinese government TV networks accounted for more than all other foreign programs combined.[10]
On May 5, 2007, a K-pop concert was held at the Hollywood Bowl in Los Angeles. The theme for the night was We Are One and several big names performed, including Ivy, Fly to the Sky, Big Bang, Super Junior, Epik High and BoA.
source:wikipedia